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AI agents read your pages to answer their users’ questions, and today you get nothing back. ABC (Agentic Branded Content) adds a paid layer on top of that traffic: for AI-agent requests only, your edge fetches a brand card from doubleshift and places it right before the article. You are paid for the agent visit, the agent gets clean structured context, and a human gets the page unchanged.

Quickstart

From an account to a card on a live page, on a Cloudflare Worker.

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How it works

  1. A visitor, human or AI agent, requests a page. Your edge reads its User-Agent.
  2. For an AI agent, your edge calls GET /v1/fragment with the page URL. doubleshift answers with a card (200) or, when nothing is eligible, a no-fill (204).
  3. Your edge places the card right before the article content. If the call is slow, fails, or returns a no-fill, it serves the page without a card.
  4. A human gets the page unchanged, and doubleshift is never called.
ABC request flow: visitor to publisher edge to doubleshift, branching on User-AgentABC request flow: visitor to publisher edge to doubleshift, branching on User-Agent

Only AI agents trigger a card from GET /v1/fragment; humans get the page unchanged.

Which fragment a page gets and which card is chosen: How delivery works.

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What ABC is not

  • Not a paywall, and not a licensing deal. The agent still reads the page in full; the card sits alongside it.
  • Not a change to the human page. Humans never receive a card.
  • Not client-side. The card is placed at your edge, server-side. No script runs in a browser.
  • Not a guarantee of citation. A card puts branded context in front of an agent; what the agent does with it is not something any provider can promise.

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Sites, fragments and cards

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Next steps

Other edges

Vercel / Next.js or ESI, and the rules every edge keeps.

Set up cards

Create a card and choose the fragments it may serve on.

Read the reporting

What the console counts: served calls, by agent, fragment and card.

API reference

The delivery API, the card format, the agent list and the edge library.

Automate setup with the management API

Optional: set up sites, fragments and eligibility from a script.